The quintessential summer trend. This season designers and retailers are playing off the past and reviving the sweet check.
The high-street understands this dull time of the year and rather than continue to display weather-appropriate wardrobe inspiration, pastel threads, bikinis and sun-soaked campaign imagery are released. The perfect trend to adapt to any silhouette, Gingham sees garments each bringing their own statement to the party. The charming checked print that’s been championed by the fashion set throughout the ages is the new plaid, and comes complete with a storied history worth exploring. The catwalk saw a vast array of interpretations on this multi versitile spring/summer number From Balmain’s black and white, to Carven’s pastel pallettes, Cowgirl check has a wit and frivolity that lightens any mood. Gingham for grown ups!
Early adopter celebrities have fast interpreted this trend into their day to day summer wear in the sunnier climate of The United States with Katie Holmes being snapped in a classic gingham number last month in New York. The high street have swiftly jumped on this trend with key pieces appearing this month throughout a variety of brands from higher priced Topshop to inexpensive retailers such as Primark and Matalan, proving this cute girly trend is available for any age, any shape, and more importantly any budget. Here are a few of the sickly sweet offerings doing Gingham justice on the high street this week;
How will you be wearing yours?….